A national movement for drug prevention.
An initiative of Being Drug Free ®, advancing the vision of a Drug Free Earth through events, education and community engagement.
Substance Abuse (or Drug Abuse) and Addiction affects the brain and behaviour, causing lifestyle diseases, disability and death, across individuals, families and communities.
Drug abuse and addiction cross every border. Drug Free India is the first step towards a Drug Free Earth, joining local action on our campuses and communities to a worldwide movement for health.
Preventing drug use, protecting health and promoting wellbeing.
Build awareness and informed choices before drug-related harm occurs.
Strengthen individuals, families and communities against drug-related harm.
Promote healthy lifestyles, positive behaviours and community participation.
A global movement to Unite for Health ® for a Drug Free Earth.
To reduce the health impact of drug abuse and addiction through events, education and community engagement.
Founder, Being Drug Free ® · Fashion Designer & Creative Professional
An alumnus of team I, Vijay is a fashion designer and creative professional with an interdisciplinary background spanning fashion, design, innovation and psychology. He has studied at three fashion institutions, including NIFT Bengaluru, and pursued Product Innovation and Design Thinking at IIT Delhi.
He is currently completing his MSc in Psychology at Jain University, where his research focuses on awareness and attitudes towards the prevention of diseases associated with drug use.
He founded Being Drug Free ® to reduce the health impact of drug abuse and addiction.
“I started Being Drug Free ® in 2015 because of my own health issues and life experiences. I travelled to many hospitals, confined to a wheelchair, and heard patient stories of pain and suffering. These experiences inspired me to build a framework for human development that brings people together to address health problems and help each other live healthier lives.”
Build understanding of drug abuse, addiction and prevention, and their impact on individuals, families and communities.
Encourage informed choices, early awareness and healthier lifestyles before drug-related harm occurs.
Create opportunities for young people to participate, lead and become advocates for drug prevention.
Encourage communities to take an active role in awareness, prevention and positive social change.
Bring together educational institutions, NGOs, corporates, event partners and government stakeholders.
Develop a scalable awareness movement that grows from state initiatives into a nationwide Drug Free India.
Events that bring people together and raise funds to support those affected.
Events powered by The Event League · delivered by team I
A run for a Drug Free Earth, organised across cities, uniting communities behind prevention and healthier living.
Connecting global leaders, speakers and student ambassadors to drive the movement forward.
Learning sessions, workshops and prevention-focused activations delivered directly on campus.
Community outreach and public awareness activations that put the message where people are.
For schools and colleges to connect and build healthier campus environments, through the Being Drug Free ® Campus Program.
Students join the movement through four Being Drug Free ® components:
Selected students lead peer awareness, campaigns, events and creative activations through the year, as part of the Being Drug Free ® Movement.
A student-led community for continuous engagement, outreach and leadership, keeping a drug-free campus culture alive all year round.
A curated range of campus merchandise that builds identity, awareness and pride, making participation in the movement visible on campus.
Individuals join and contribute to the movement through campus activities, events and campaigns.
Institutions, bring the program to your campus. Individuals, join as a volunteer to contribute through campus activities, events and campaigns. Write to us at contact@drugfree.earth.
Watch the campaign film and design a poster on the theme “How Drugs = …”. The best entries feature at Being Drug Free ® events.
Build partnerships, infrastructure and volunteer networks.
Launch and test the campaign model.
Replicate across participating states.
Connect states into a nationwide movement.
Take the vision beyond India.
Every partner collaborates according to its strengths, resources and areas of interest.
Student volunteering, campus programmes, research and internships.
Community outreach, implementation and volunteer mobilisation.
Marathons, roadshows, awareness events and public activations.
Funding, sponsorship and employee participation.
Institutional collaboration and state-level initiatives.
Campaign visibility and public awareness.
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